AbiTeq Marketing Skills:

ECommerce Design

AbiTeq Marketing Skills

Successfully Selling Products Or Services Online

AbiTeq Internet Marketing ECommerce Design Skills

AbiTeq Marketing offers extensive resources for designing and developing complete shopping experiences for your ECommerce needs.

Our ECommerce team develop Business-To-Consumer (B2C) and Business-To-Business (B2B) commerce sites providing electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems as well as integrating strategic marketing and sales aspects.

According to Wikipedia, ECommerce 2.0 has brought these new aspects to online stores: (ECommerce 2.0 on Wikipedia)

  1. Channels Diversity
    • Multi-channel selling was once limited to managing direct sales, a call center, a website, and possibly a partner channel. With eCommerce 2.0, this has been expanded and refined to include a variety of new online channels. These new channels include additional branded websites, various online marketplaces (such as eBay, Amazon.com, Overstock.com, and others), and online shopping comparison engines (such as Shopping.com, PriceGrabber.com, and others).
  2. Niche Markets
    • Connect with niche markets and provide a better online experience are capitalizing on new-found revenue. In many cases, the demands of these niche markets are simply not being met by big brands. ECommerce 2.0 is about being able to reach beyond the traditional prospect base and tap the potential of niche markets.
  3. Decentralized Content Generation
    • The content buyers create through forums such as product reviews, blogs, and social networks influences other buyers as much or more than any promotion eTailers create. Forums like YouTube and MySpace underscore how content created by consumers has become a viable and valuable part of the promotional and sales cycle for retailers. While some eTailers are frightened by the perceived loss of control over content being published, these new avenues of data acquisition greatly increase the richness and diversity of information available, ultimately helping the buyer make better decisions.
  4. Personalized Shopping
    • Shopping has long been considered a recreational activity by many. Shopping online is no exception. In fact, with the sophistication and speed of online shopping tools, consumers are spending more and more on eTailer sites. The best of these shopping tools takes into account that buyers want to be entertained and pleased. Buyers also—just as in the brick-and-mortar world—do not like long checkout processes. When building your online brand, regardless of channel, remember that speedy checkout equates to happier buyers who are more likely to return and buy again.
  5. Mash-ups
    • Integration is nothing new, but what is new is how dynamically these integrations need to be initiated, modified, and used. The eCommerce 2.0 environment is built upon many interrelated systems and processes that require information to be exchanged dynamically. This happens between many systems based on individual user experience and the context of a particular customer interaction or order. Seamless access and interaction between systems is what promotes increased conversions and buyer loyalty, as well as attracts new buyers.
  6. Data is King
    • eCommerce 2.0 is about collecting and managing data from all online channels to enable better business decisions. Discovering product opportunities relies on being able to define business objectives carefully, identify related key performance indicators (KPIs), and receive continual data to act on it.

AbiTeq Marketing's ECommerce team can design simple or complex online stores and business transaction sites with a package of services to impress customers and managers alike within your budget.

Read more about ECommerce on Wikipedia and ECommerce 2.0 on Wikipedia...